Mass Customization

Jambo in so many ways, is about mass customization. (as well as massive customization!) Customization of information about the people around you. I was so pleased to check my email this morning and receive a kind email and post from a complete stranger in Ireleand who writes about mass customization at Made For One and loves what we’re doing.

Read the post here. Its reading stuff like this that get’s me out of bed in the morning! I’m putting his last two paragraphs below:

“In the opinion of this website, Jambo.net could become the online world’s biggest success story over the next 1-2 years. It is a system of personalizing opportunities for human contact. It is a way of transferring the advantages of online tools like discussion groups from the virtual to the real world. With these advantages will no doubt come new concerns about personal privacy and safety. However, if past experience is anything to go by, convenience and benefit will outweigh reservations. A few years ago, some people raised concerns about privacy in relation to website cookies. More recently, Google’s Gmail program was criticised for targetting advertisements to users based on the content of their emails. However, none of these things actually halted the widespread acceptance and use of the technologies in question.

Normally this website is cautious in its predictions about the future, but in the case of Jambo.net, it must be said: It’s gonna be huge.”

This entry was posted on Wednesday, October 26th, 2005 at 6:24 pm and is filed under Startup Life. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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