Nintendo Partners with Wayport For Free WiFi at 6,000 McDonald’s

Nintendo has partnered with Wayport to offer free WiFi at the 6,000 McDonalds that Wayport manages for the Big Mac. So why is Nintendo interested? Nintendo makes a WiFi enabled gaming handheld - Nintendo DS that lets its users play online games without using a laptop. This will also drive more usage of their online games. So why is McDonalds interested? This will drive more kids to their stores and keep them there longer. With the strong aroma of french fries in the background, Big Mac will surely sell more fast food between games. So, why is Wayport interested? As the big kahuna in the WiFi hotspot space, attracting more hotspot users is great for business. In addition, with the number of wifi hotspots growing rapidly (there’s over 60,000 worldwide), they need to start differentiating themselves with value added apps. The more customers that wayport helps drive to the locations it manages, the easier it will be for them to continue signing up more locations.

This entry was posted on Tuesday, October 18th, 2005 at 9:14 pm and is filed under Hotspots. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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