Low Tech Buzz
One of the hardest parts about creating something new is getting the word out. Even if you manage to get the technology right, it is useless without users. We’re out at the SQE’s StarEAST conference in Orlando right now, and we’re spreading the word on Jambo. One of the cooler ways of doing that has been to attach white logo ribbons to the name badges of people using Jambo - here’s my badge:
This is a good way of creating conversation about Jambo and showing who the Jambo-enabled networkers are at the conference. If you want to create some buzz about your high-tech product, sometimes low-tech is the way to go!