Ogilvy’s Law. - The founder of Ogilvy & Mather (now part of WPP) left a rich legacy of ideas in his books. Ogilvy wrote that whenever someone was appointed to head an office of O&M, he would give the manager a Russian nesting doll. These dolls open in the middle to reveal a smaller doll, which opens in the middle to reveal a yet smaller doll.. and so on. Inside the smallest doll would be a handwritten note from Ogilvy. It read: “If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”
Saw this on Forbes and I thought it was both very cool, and a great hiring strategy for Jambo. (It’s been working for us so far!) Ogilvy knew in the 1950s that people make or break businesses. It was true then; it’s truer today.